One last Deck slot open for December

We have one slot open in The Deck for December. Give us a shout if you have a product or service that could benefit from being in front of a huge audience of creative, web and design professionals. We’ll make a special deal for a first-time advertiser.

37signals Thu, 30 Nov 2006 18:01:00 +0000

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Free City Supershop, Threadless, and communicating value through detail

800 Very Unsquare Feet describes Free City Supershop, an unorthodox Malibu retail space, as “a new shopping experience equal in its fun and sense of surprise to that of Whole Foods or Apple.” Owner Nina Garduno’s mantra is “make things with the simplest elements with the highest of possibilities.” She differentiates the store from larger competitors by emphasizing attention to detail, authenticity, and faith.

According to Ms. Garduno, Free City is profitable. It took her eight days, working with a shoestring budget and a small team in her workshop in Hollywood, to create the store’s interior, which features redwood shelves and blowups of album covers. Like everything else about Free City, the design follows Ms. Garduno’s mantra to “make things with the simplest elements with the highest of possibilities.”...

“The big companies were taking the importance of fashion away, the craft, and making it about price,” she said…For something to be perceived as authentic, that value has to be communicated cleanly through every detail — from the quality of the wash, if it’s a T-shirt, to the integrity of the physical environment. This is the almost visceral sense you get when you enter Free City. Not to sound crunchy, but you feel the love.

“Well, go look at the Gap. They claim to not want to rip you off, but the fact is they do. And it’s not working for them — not even lifting my ideas, and with all of their money and art direction. They still don’t have faith. They don’t have faith in themselves, and it comes out instinctually in the product. I think people know the difference.”

More on tees and details
And speaking of tees and communicating quality through detail: Threadless, dissatisfied with existing options for blank tees, recently decided to start manufacturing its own.

These shirts are based on our experience as a tee shirt company, and the feedback we’ve gotten from our community since the beginning of Threadless. Imagine a tee that is less boxy than a Fruit of the Loom, but not as skinny as an American Apparel. Imagine a tee whose fabric is softer than American Apparel but not as thin.

Great example of paying attention to core detail (people may like the designs but if the shirts don’t fit right, it’s all moot) and knowing what your community wants (Fruit of the Loom = too boxy, American Apparel = too thin). Plus, there’s something Apple-esque here in the way Threadless didn’t just accept the limits of existing manufacturers and decided to find their own (better) solution.

Related:
7 reasons why Threadless rules [SvN]
The man behind Apple’s design magic [SvN]: “Apple’s efforts to discover new materials and production processes enables them to build things no one else can build.”

Matt Thu, 30 Nov 2006 18:04:00 +0000

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Blasts from the past: de Honnecourt's architectural sketches, Renaissance typography, Oliver Byrne's edition of Euclid

De Honnecourt’s architectural sketches
13th century French architect Villard de Honnecourt is known for his sketchbook of drawings and writings on architecture compiled while he travelled in search of work as a master mason. His sketchbook collection is viewable at The University of Newcastle’s site. Some examples:

Related: Sketchbook of Villard de Honnecourt [Grand Lodge of British Columbia and Yukon] and The Golden Ratio in graphic design [Bridgewater Review].

Renaissance typography
Web Design is 95% Typography offers the design shown below and says, “The argument that we do not have enough fonts at our disposition is as good as irrelevant: During the Italian renaissance the typographer had one font to work with, and yet this period produced some of the most beautiful typographical work.”

Minimalist Euclid
Oliver Byrne’s edition of Euclid: “An unusual and attractive edition of Euclid was published in 1847 in England, edited by an otherwise unknown mathematician named Oliver Byrne…What distinguishes Byrne’s edition is that he attempts to present Euclid’s proofs in terms of pictures, using as little text — and in particular as few labels — as possible.” Sample page below.

Matt Thu, 30 Nov 2006 14:44:00 +0000

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Source: http://www.37signals.com/svn/posts/130-blasts-from-the-past-de-honnecourts-architectural-sketches-renaissance-typography-oliver-byrnes-edition-of-euclid
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Design Decisions: Basecamp help

Last week we pushed an update to the Basecamp help section. The goal was two fold: 1) Make it easier and faster for people to find answers to questions they had and 2) Make it easier on us by reducing the need for people to contact us directly for help.

The old help section looked like this. A list of common general FAQs at the top, a few other help links below those, and then a long list of common FAQs for each section below.

Based on the type of support requests we were getting it became obvious people weren’t looking below that initial list. We had to do something better.The new help section looks like this. A pulldown lets you jump to a section and the FAQs for that section load up right below. If you want to see help for file sharing, just select “File sharing” from the pulldown. We also added quick tutorial videos for key sections and increased the font size for the FAQs themselves.

We also replaced the “Help” link in the upper right corner with a graphical button. Customers were telling us they didn’t even know a help section existed in Basecamp. The link was too small and obscure. When people need help they are already frustrated — making the help section hard to find just piles on the frustration. The button solved that problem.

But what I wanted to focus on for this particular post was a smaller part of the new help section. A little detail. A design decision.

When you select a section from the pulldown, the name of the section appears below with the relevant FAQs. The change is instant. Watch this movie to see how it works.

Speed is good, but speed can also be deceiving. Sometimes things can happen too fast. Sometimes it doesn’t look like anything changed. That was the original impetus for the yellow-fade technique introduced in Basecamp.

But the yellow fade just didn’t seem to make as much sense in this case. We wanted to be a bit more subtle. Flashing a huge 500 sq/px section yellow was too much.

When I was originally designing this the section headers looked like this:

The problem was that when we started using it we realized that the headline change wasn’t enough of a visual cue to let you know something changed. Just changing some black text on a white background didn’t cut it.

So I tried this instead:

Now we’re talking. Now when you make the switch the shape of the header also changes (watch the movie again). The black bar changes length. That’s a lot more obvious than just black text on a white background.

This plays off Tufte’s “smallest effective difference” theory which basically says you should make all visual distinctions as subtle as possible, but still clear and effective.

Changing black text was too subtle and not clear enough. But changing the background to black allowed the section change to be clear and effective yet subtle enough not to startle you like a huge yellow fade might have done.

We really enjoy these details. We hope you do too.

Jason Wed, 29 Nov 2006 20:39:00 +0000

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Amazon goes UnSpun with Ruby on Rails

UnSpun is a new service from Amazon that puts workers from the Mechanical Turk and the UnSpun community at work finding the top, best, favorite things in any category. It’s also a Ruby on Rails application sitting on the Amazon.com domain.

To be afforded that privilege at Amazon, you have to run the gauntlet of Amazon security and scalability requirements. Certainly not a trivial thing to do, but the Amazon Web Services team did it and now their Rails application is live.

How’s that for fueling the rumor engine.

David Wed, 29 Nov 2006 21:43:00 +0000

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Sunspots: The ox carving edition

"Use only what you need"

Interesting ad campaign promoting water conservation in Denver.

Smart saw stops and retracts blade instantly upon contact with human flesh

“Every contact with a conductive material (i.e. a human body as opposed to wood) results in a drop of voltage which in turn results in an aluminum block being ‘shot’ into the teeth of the blade.” [tx NG]

Tom Suzuki, reknowned textbook designer

Interesting quote from obit: “He had that important editorial designer gift — he actually read what he was designing for. And the art department worked interactively with the editorial department and the authors and consultants in developing art and photo concepts.”

Federico Fellini on constraints

“I don’t believe in total freedom for the artist. Left on his own, free to do anything he likes, the artist ends up doing nothing at all. If there’s one thing that’s dangerous for an artist, it’s precisely this question of total freedom, waiting for inspiration and all the rest of it.” [via CPU]

Wagashi, traditional Japanese confections evolve into art form

“The character pronounced ‘wa’ denotes things Japanese, while the characters for ‘gashi’, an alliteration of kashi, have come to mean confections. Wagashi represent the essence of Japanese culture, and continue to be vital force in Japanese life.” [tx LB]

Kate Winslet says her curves inspired the design of a new Jaguar

“The curvaceous Brit Titanic star and hater-of-all-things-skinny, Kate Winslet, is purportedly the muse behind the design of the new Jaguar XK. Apparently, according to Winslet in an interview on NBC’s The Tonight Show, the designer saw Winslet as ‘the ideal woman, and was inspired by the shape of my body or something…’”

Choices = Headaches (Joel Spolsky on the OFF button in Windows Vista)

Inevitably, you are going to think of a long list of intelligent, defensible reasons why each of these options is absolutely, positively essential. Don’t bother. I know. Each additional choice makes complete sense until you find yourself explaining to your uncle that he has to choose between 15 different ways to turn off a laptop.

The joy of carpentry

“Putting in a window should be a joy. You should love the new header and the sound of your electric screwdriver as it secures the new beams. The only good carpenter is the one who knows that he’s not good. He’s afraid that he’ll ruin the whole house, and he works slowly. It’s the same as cooking or driving. The good cook knows humility, and his soufflé never falls because he is terrified that it will fall the whole time he’s cooking.”

How to carve an ox

“A good cook changes his knife once a year-because he cuts. A mediocre cook changes his knife once a month-because he hacks.”

Ricky Gervais asks Chris Martin ridiculous questions

37signals Wed, 29 Nov 2006 13:54:00 +0000

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Favicon protest

Jordanians protest Jason Santa Maria’s favicon in Amman, Jordan, today. (AP photo)

Matt Wed, 29 Nov 2006 16:23:00 +0000

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On Writing: Warren Buffett, London Review of Books personals, kGTD

Warren Buffett: Clear thinking leads to clear words
U.S.News & World Report has a special feature on America’s Best Leaders. In it, Warren Buffett gives good quote [via GE]:

“Be a nice person…It’s so simple that it’s almost too obvious to notice. Look around at the people you like. Isn’t it a logical assumption that if you like traits in other people, then other people would like you if you developed those same traits?”

“You’re thinking that the investors, bankers, and regulators are the people you need to survive. Put them all aside, and give priority to talking to your people and your customers about what is wrong and what you have to do.”

“Our favorite holding period is forever.”

“Berkshire is my painting so it should look the way I want it to when it’s done.”

“You don’t need to play outside the lines. You can make a lot of money hitting the ball down the middle.”

Personals that poke fun
Taking the piss of yourself is a good way to disarm your audience, show you’re confident, and prove you can take a joke. Book Lovers Seek Lovers, Buttered or Plain talks about the personals column in the London Review of Books and how people there intentionally present themselves in a negative light.

The magazine’s lonely hearts have described themselves over the years as shallow, flatulent, obsessive, incontinent, hypertensive, hostile, older than 100, paranoid, pasty, plaid-festooned, sinister-looking, advantage-taking, amphetamine-fueled, and as residents of mental institutions. They have announced that they are suffering from liver disease, from drug addiction, from asthma, from compulsive gambling, from unclassified skin complaints and from reduced sperm counts. They have insulted prospective partners. As one ad starts, “I’ve divorced better men than you.”

Kate Fox, a cultural anthropologist and author of “Watching the English,” compared the London Review personals to an advertising campaign several years ago that showed people recoiling in revulsion from Marmite, the curiously popular gloppy-as-molasses yeast byproduct that functions as a sandwich spread, a snack or a base for soup (just add boiling water).

“An advertising campaign focusing exclusively on the disgust people feel for your product strikes a lot of people as perverse,” [Kate Fox, a cultural anthropologist] said in an interview. But when Britons exaggerate their faults, she said, they are really telegraphing their attributes. “It does speak of a certain arrogance, that you have the confidence and the sense of humor to say these things,” she said.

What kGTD did for summer vacation
It’s a common plight: Emails sit. Blog posts go unwritten. Audiences wonder what happened: “Anyone there?” Ethan at kGTD decided to spin a lengthy absence in a humorous way. His technique was a lot more friendly than, say, “Working on a new business, can’t talk now.”

I missed you. Honest. I meant to write, but, you know: one leaves for summer camp, young love blossoms on the pine tree lined shores of lake Menominee and I forget to write my hometown sweetie (that’d be you). Except in this case “summer camp” is code for “kick starting a new business” and “love blossoms” is code for “immediate need to generate cash flow to cover all those new expenses like insurance, beer, a fridge in the studio for the beer”. Despite this subtext, it’s still a timeless story of learning about life, love, getting to first base, stealing second, being tagged out and spending the rest of the summer alone on the archery range…

So this is mostly just a “hello again”. If you’ve dropped me an email and I owe you one, drop me another. My inbox is empty, but my backlog of kGTD emails is long and I may be declaring email bankruptcy on that folder.

Matt Wed, 29 Nov 2006 16:48:00 +0000

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Source: http://www.37signals.com/svn/posts/135-on-writing-warren-buffett-london-review-of-books-personals-kgtd
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Tomorrow's Fortune 500

I remember a particularly unpleasant conversation with a Sun executive about a year ago. The introduction of our "eco-responsible" Niagara systems had just blown up a $250,000 purchase order from a big customer, replaced by a $25,000 Niagara (sorry, T2000) order. "You're killing me," he said, "are we trying to shrink or grow this place?"

What followed were some choice words about headquarters being out of touch with the field, not understanding real world challenges, pricing going in the wrong direction, etc. And frankly, pricing Niagara was a big bet - putting a price on innovation is an art, not a science. And lest you ask... yes, we're trying to grow, not shrink.

But there's an interesting phenomena in the computer marketplace, which strikes some as counterintuitive: if you double the performance of a machine, customers don't buy half as many, they tend to double their order. Same goes for utilization, if you can double server utilization via Solaris containers or VMWare, people don't buy fewer computers - they buy more. The value of innovation, at least to our core customers, is growing so fast that if the price declines, the overall return (value/price) goes through the roof - encouraging a feedback loop. Moore's Law and free software drive relative pricing down, and customers accelerate their growth.

So I had two pieces of advice for the unhappy executive, 1) I'm sorry to hear about the order (executives are people, too), 2) please make sure your teams are selling into our competition's installed base, not just our own, and 3) trust the market will grow.

Since then, our Niagara systems have ramped from $0 to more than $100M per quarter in only two solid quarters of shipment - while our overall (multi-billion dollar) systems business has grown by double digits (while many of our peers have shrunk). The growth of Solaris 10 on HP, Dell and IBM certainly drive awareness for our innovation, but pricing's been working in our favor, too. Even our trusty friends in the analyst community have taken note of our consistent share gains.

And although I'm thrilled to see our share gains, I'm worried our growth masks a trouble spot - among customers that don't buy $250,000 at a time, but more like $2,500 - startups and small companies. Granted, we are making headway with a few very cool startups, but there are too many signs that all's not well in a market that daily redefines the network. Do I have data? Not perfect data, but certainly anecdotal evidence. As an example...

Recently, we held an "unconference" for startups in the Silicon Valley area - an unconference is one in which the agenda is defined by its attendees, after they arrive (sounds strange, but it totally works.) We had solid, even overflow attendance at this event.

Nearly all of the feedback was positive. Nearly. But there was a troubling, and consistent message. It usually went like this, "wow, this is a great idea... thank you, Sun. But hey, why are you guys here? I thought you built big expensive stuff that ran in banks?"

Ouch.

It was a message delivered with sufficient frequency that we've started to really focus on acquiring new customers - and no, not just banks and telcos, but new companies. The startup community, a traditional stronghold for Sun.

So if you are a startup, or you know someone who is, please send them the following.

We are committed not only to growing in today's Fortune 500, but tomorrow's, too. And as you know, all our software is free for the asking (you pay only for commercial support, when you want it). From Java to Solaris to NetBeans, to everything in between - it's all free for the asking.

But we can't just give hardware away for free (at least permanently). And we know you're price sensitive - so we're going to drive prices into the ground to lower the cost of using Sun's newest innovations. As of now, that's exactly what we've done. If you're a US business that's been in business less than 4 years, and you employ fewer than 150 people, you'll find this blog posting very interesting. Just go look at what Thumper will cost vs. any of our storage competitors (by our calculations, we're about half the price). Just click here to apply for the program.

And yes, we are in the midst of globalizing this program as we speak - "younger than 4, fewer than 150" isn't a global definition for a startup (that's known as a midsize business in some places).

Why are we doing this, even though we're showing great growth?

Because growth in our installed base is nice. Growth in the competition's installed base is better.

But growth in tomorrow's installed base is best of all. And by definition, every large customer Sun serves today started as a small customer.

Remember, just click here.

Jonathan Schwartz Tue, 28 Nov 2006 22:44:00 -0800

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Source: http://blogs.sun.com/jonathan/entry/tomorrows_fortune_500
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Nintendo thriving in third place

James Surowiecki’s In Praise Of Third Place discusses Nintendo’s success and offers an interesting look at arms races, simplicity, and why companies should focus on profit over market share.

Sony and Microsoft's quest to "control the living room" has locked them in a classic arms race; they have invested billions of dollars in an attempt to surpass each other technologically, building ever-bigger, ever-better, and ever-more-expensive machines.

Nintendo has dropped out of this race. The Wii has few bells and whistles and much less processing power than its “competitors,” and it features less impressive graphics. It’s really well suited for just one thing: playing games. But this turns out to be an asset. The Wii’s simplicity means that Nintendo can make money selling consoles, while Sony is reportedly losing more than two hundred and forty dollars on each PlayStation 3 it sells—even though they are selling for almost six hundred dollars. Similarly, because Nintendo is not trying to rule the entire industry, it’s been able to focus on its core competence, which is making entertaining, innovative games…

Nintendo’s success is not an anomaly, either. The business landscape of the past couple of decades is replete with companies that have flourished as third wheels, and with companies that have struggled to make money despite being No. 1 in their industries. (Today, would you rather be Honda or G.M.?) And while it’s true that in many industries there is a correlation between market share and profitability, one doesn’t necessarily lead to the other.

A recent survey of the evidence on market share by J. Scott Armstrong and Kesten C. Green found that companies that adopt what they call "competitor-oriented objectives" actually end up hurting their own profitability. In other words, the more a company focusses on beating its competitors, rather than on the bottom line, the worse it is likely to do. And a study of the performance of twenty major American companies over four decades found that the ones putting more emphasis on market share than on profit ended up with lower returns on investment; of the six companies that defined their goal exclusively as market share, four eventually went out of business.

Markets today are so big—the global video-game market is now close to thirty billion dollars—that companies can profit even when they’re not on top, as long as they aren’t desperately trying to get there. The key is to play to your strengths while recognizing your limitations.

Related: Build Less: Underdo your competition [Getting Real]

Matt Tue, 28 Nov 2006 17:13:00 +0000

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Porn Makes You Want Less Real Sex

I guess this is no real shock if you think about it for a few minutes, but a story titled The Porn Myth in New York Magazine examines the effect of readily available high quality porn on the sexpectations of the current generation.

It's a sad tale that would have surprised people even 10 or 20 years ago when it was apparently common knowledge that exposure to pornography created sex hungry men:

But the effect is not making men into raving beasts. On the contrary: The onslaught of porn is responsible for deadening male libido in relation to real women, and leading men to see fewer and fewer women as "porn-worthy." Far from having to fend off porn-crazed young men, young women are worrying that as mere flesh and blood, they can scarcely get, let alone hold, their attention.

In other words, the fake stuff has raised standards so far that it's hard for real women to compete!

And they know it...

Here is what young women tell me on college campuses when the subject comes up: They can't compete, and they know it. For how can a real woman--with pores and her own breasts and even sexual needs of her own (let alone with speech that goes beyond "More, more, you big stud!")--possibly compete with a cybervision of perfection, downloadable and extinguishable at will, who comes, so to speak, utterly submissive and tailored to the consumer's least specification?

Yikes.

While the entire article is worth a read, I can summarize it using one short quote from the first page:

For most of human history, erotic images have been reflections of, or celebrations of, or substitutes for, real naked women. For the first time in human history, the images' power and allure have supplanted that of real naked women. Today, real naked women are just bad porn.

In related news, check out the story of the stunning size 12 model branded 'too fat' for television. There's a picture of her and the apparently "more ideal" model on the page. It's a stark and somewhat depressing contrast.

(comments)

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Source: http://jeremy.zawodny.com/blog/archives/008063.html
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David Seah on wall-based productivity pr0n

David Seah : Gifts for Hardcore Productivity Nuts: Magnatag Visible Systems

David Seah explores a treasure trove of lo-fi productivity pr0n, as provided by the vertical-surface-loving folks at Magnatag. A couple of the items he covers:

I like the name of the Do-Done StepTracker, and I love the idea of "flip the magnetic button over to switch from to-do to done" functionality. Elegant and effective!

Ok, I listed this one before, but now there's a video showing just how the RotoGraph® Long Range Daily Line Item Planner actually works. It's one continuous scrolling surface that you can write your schedule on, kind of like a real-world version of Excel with locked sheet cells.

Very sexy. I wish I had more walls.

I've been having my own one-man whiteboard renaissance lately with my new Pinnacle II Magnetic Dry-Erase Communication Board. I picked up a couple of these at Costco for only 20 bucks each (which is about half what these kinds of things usually cost). Combined with some fine-tipped dry erase markers and a stack of Post-it Index Cards, you have a powerful brainstorming tool at your disposal.

Got some lo-fi productivity pr0n you've been loving lately?

brainstorming, davidseah, links, lofi, productivity, productivity pr0n, tools, whiteboards

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Merlin Mann Tue, 28 Nov 2006 14:30:18 +0000

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Productive Talk Compilation: 8-episode podcast with GTD’s David Allen

Productive Talk Comp.: Episodes 01-08 on Odeo

As promised, here's the single-file compilation of the Productive Talk podcast interviews I did with David Allen, the author of Getting Things Done. The final version's eight episodes clock in at a considerable one hour and twenty-six minutes, so this should give you plenty to listen to while you're in line at the DMV.

Some editing misadventures stole the time I'd set aside to write up my final comments on the series, but those will be coming along soon, I promise. In the mean time, as I said in the podcast ep., I want to sincerely thank David, Rick Kantor, Robert Peake, and Zircon Skye Studios for their participation and help with the Productive Talk series. David in particular was unbelievably generous with his time, and I'm very grateful to have had this opportunity to interview him.

Hope you all enjoy hearing the whole series, in order, all in one place. There's some nuggets of GTD gold in there, if I do say so myself.

Please note: the version included in the podcast feed is a lowly but compatible MP3 file; Apple-y folks with iPods and sexy AAC support can grab this tastier m4a version, which includes chapter markers that make it easy to flip through the individual episodes quickly.

You can learn more at Odeo.com, download the MP3 version, or just listen from here by using the Flash player below:

powered by ODEO

43folders, action based, bestpractices, business, davidallen, gtd, implementation, interviews, life hacks, podcasts, productivetalk, productivity, recaps

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Merlin Mann Tue, 28 Nov 2006 17:05:34 +0000

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Cartype is Car Obsession

Carlos Segura, the man behind T.26 and 5inch, and one of the original partners at 37signals, has quietly been sharing his car obsession with the public. Car lovers everywhere should be thankful.

Cartype is a growing collection of everything car. There are plenty of car sites on the net. Plenty of sites that cover one brand or provide lots of stats like Edmunds. But Cartype takes a different approach.

Besides the standard car photos and info, Cartype spews car logos, company logos, dealer tags, concepts, people parking like idiots, interesting signs, and more.

If you are looking for the standard car site content, the car section has subsections packed with info and photos for current cars, topless cars, supercars, hybrid cars, wagons, classics, comebacks, ugly, cars not coming to the US (interesting), and more.

Yes, the type on the site is a little small, and some things are tough to read, and it may not be comprehensive in the way Edmunds or Yahoo Autos is, but it’s a lovely and unique obsession. If you love cars, do check out Cartype.

Jason Tue, 28 Nov 2006 16:41:00 +0000

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