Why Scoble didn’t get a Zune sponsorship

Oh, now I understand why Microsoft didn't offer the ScobleShow a Zune sponsorship! Andrew Baron reveals that he was offered such but turned it down because the terms said he wouldn't be able to say anything disparaging about Microsoft or the Zune. Since I've already done both, that leaves me out of the running explicitly.

Lame.

Seagate, for instance, hasn't told me ANYTHING about what I need to say about them (they are the founding sponsor for my ScobleShow). I could say Seagate sucks. I could say they rock. Or I could say nothing.

That's why I really appreciate Seagate.

But, while I got Seagate's CEO listening to see what I WILL say, why don't you have a go? Got anything to say about Seagate? Anyone have one of their new 750GB drives? I know Thomas Hawk bought two and swears by them. But, here's the deal. I want to know if their products suck. Why? Cause I can take that feedback to their execs and say "fix this and you'll increase your brand's equity." If you think someone else makes better storage devices, tell the world right here. Even better, link to your blog where we can read why.

Microsoft, I guess, still hasn't discovered what's magical about blogs: they let a big company listen in on the word-of-mouth conversation in a way that no one was able to before.

UPDATE: James Robertson says this isn't the way to turn down a deal cause it blows up all bridges. I don't agree. You define yourself and your business by the customers you fire. I'm sure that the next sponsorship deal that Andy gets offered will be a lot more like what Seagate gave me than what Microsoft usually offers.

This takes me back to what was so special about Channel 9: that the customers could write "Microsoft sucks" right on the home page and we wouldn't pull it down.

It's too bad that Microsoft just doesn't put Jeff Sandquist in charge of marketing and sponsorships. There's no way he'd have left that as part of any deal he offered.

Robert Scoble Mon, 13 Nov 2006 04:43:02 +0000

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Source: http://scobleizer.com/2006/11/12/why-scoble-didnt-get-a-zune-sponsorship/
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